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Photo Zero (Model Edition)
Photo Zero (Model Edition)
Photo Zero (Model Edition)
Photo Zero (Model Edition)
Photo Zero (Model Edition)
Photo Zero (Model Edition)
Photo Zero (Model Edition)

Photo Zero (Model Edition)

Regular price $80.00 $0.00

The Eye Behind the Viewfinder
(Fourth Edition - 2023)

Introducing the 2023 edition of 'Photo Zero,' the ultimate digital handbook for photographers that has been thoroughly revamped and expanded since its initial 2019 release! We've meticulously addressed grammatical errors, corrected typos, and restructured key sections for clarity and ease of understanding. But that's not all - you'll also find new photographs, as well as invaluable additional information to help you elevate your craft. 


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Photography is a deeply personal art form, capturing not only the world around us but also the unique perspectives and emotions of the individual behind the lens. The true essence of a photograph lies not within the camera's capabilities, but in the photographer's ability to perceive and interpret the world.

With Photo Zero, I have distilled years of experience from working on campaigns for renowned brands, exhibiting in galleries, and thriving as a full-time freelance photographer to create a comprehensive resource that emphasizes the power of the photographer's vision. The handbook also incorporates valuable lessons from my background in graphic design, providing a well-rounded and enriched perspective on the creative process.

The premise of Photo Zero is that the key to captivating photography lies within the photographer's ability to observe light, feel emotions, and engage their imagination. This digital handbook places the spotlight on the eye behind the viewfinder, asserting that it plays a more significant role in crafting a photograph than the camera itself. Through the exploration of light, design principles, and introspection, Photo Zero guides photographers on a transformative journey, unlocking their potential to create truly remarkable images.


Summery of Topics:

  • The importance of developing a unique artistic voice and style.
  • Exploring various aspects of composition, such as patterns, negative space, and synergy.
  • Drawing inspiration from other art forms, like painting, to understand light and texture better.
  • Understanding the painter's eye and how it can be applied to photography.
  • Delving into portraiture and its various elements, including lighting, expressions, and backgrounds.
  • Choosing the right lenses and understanding their impact on portraiture.
  • Mastering poses and effectively directing subjects during portrait sessions.
  • Recognizing the value of personal projects, commissions, and homework for artistic growth.
  • Emphasizing the importance of slowing down and allowing time for creative development.
  • Investing in yourself and your art, treating them as valuable assets.
  • Balancing the desire to work with brands and companies with the need for artistic integrity.
  • Building a brand around yourself as an artist, increasing your leverage in the industry.
  • Encouraging openness to learning, relearning, and continuous improvement.
  • Cultivating a strong online presence, including maintaining a website and forming a community through a mailing list.
  • Embracing curiosity and exploration in the pursuit of artistic growth.
  • Incorporating meditation and mindfulness practices to enhance focus, creativity, and self-awareness in photography.

Photo Zero is a comprehensive digital photography handbook that focuses on the photographer's perception, intuition, and creativity rather than solely on technical camera knowledge. It covers a wide range of topics, from camera operation and understanding light to mastering portraiture and exploring the business side of being an artist. The handbook includes insights from my experience as a full-time freelance photographer and graphic design education. With 162 pages, practices, and homework assignments, Photo Zero is designed to be a reference and companion for photographers looking to grow their skills and create meaningful work.

Moreover, it addresses the importance of creating recession-proof assets as a photographer by producing captivating photographs through the application of the lessons within the book. By doing so, photographers can benefit from their work even in times when brands or weddings may not be available, ensuring a sustainable and resilient career in the industry.



Basic knowledge of the operations of a camera of any sort.

Open-mindedness, patience, and dedication.

You don't have to turn anything in.


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Chapter 0 - Breath

Chapter zero delves into the transformative aspects of photography as both a craft and a meditative practice. By focusing on the inherent qualities of mindfulness and presence, photography becomes a powerful means of slowing down and alleviating anxiety. This chapter explores the vital roles of intuition, patience, and curiosity in the creative process.

Emphasizing the significance of objectivity, inquisitiveness, and independence, the chapter encourages artists to forge their own paths. It highlights the importance of venturing into uncharted territories, challenging conventional norms, and cultivating a distinctive style of expression. Through this exploration, artists can foster growth and develop a deeper connection with their work.

Chapter 1 - Basics

Chapter one covers the basic mechanics of the camera, the importance of understanding how different lenses impact the representation of reality in photographs, various types of film stock, the importance of understanding natural light in photography and how the sun's position affects the quality of light, the benefits of working with limited resources, highlighting the importance of resourcefulness, adaptability, and creativity in overcoming challenges and improving one's photography skills, and the debate between Digital Photography vs. Film Photography.

There are several videos and articles on the internet that teach the basics of using a camera and in this chapter, I provide links to trusted sources that cover the topics. This chapter also discusses the importance of not relying too much on technology, such as light meters, while practicing photography. It emphasizes the need for experimentation and taking chances to create more compelling images.

Chapter 2 - Design

Chapter Two offers a fresh perspective on the perception of light and its interaction with various elements.

  1. Patterns: Recognize and use patterns in photography to create visually appealing images. This can include natural patterns found in nature or man-made patterns such as architecture.

  2. Negative space: Utilize negative space to emphasize the subject, create balance, and add a sense of simplicity to your photos. This technique helps to draw the viewer's eye to the main subject and can make the image more impactful.

  3. Composition: Understand and apply various compositional techniques, such as the rule of thirds, leading lines, and framing. These methods can help you create visually engaging and dynamic images that effectively communicate your intended message.

Chapter 3 - Synergy

Chapter three is about making associations between points of interest in a non-obvious way; seeing beyond the surface. In the chapter discussing synergy, the focus is on creating a sense of harmony and unity between different elements in a photograph. By carefully considering the relationships between colors, textures, and shapes, photographers can enhance the overall composition of their images. Achieving synergy in a photo means that each element complements and supports the others, resulting in a visually engaging and coherent image. This concept encourages photographers to think about the interconnectedness of their subjects and elements, ultimately leading to more impactful and well-rounded photographs.

Chapter 4 - Texture

In this chapter we discuss the relationship between photography and paintings, the emphasis is on the importance of adopting a painter's eye when capturing images. This approach involves paying close attention to light, shadows, and textures in a scene, much like a painter would when creating a masterpiece on canvas. By studying paintings and understanding the techniques used by painters, photographers can enhance their own work by incorporating a deeper understanding of light and textures. This method allows photographers to elevate their images, making them not just visually pleasing but also imbued with a sense of depth and emotion akin to the impact of great paintings.

Chapter 5 - Portraiture

The chapter on portraiture delves into the various components that contribute to capturing impactful and meaningful portraits. It underlines the necessity of forming a connection with the subject, comprehending their personality, and conveying their true essence through authentic emotions. The crucial role of lighting and composition in creating visually appealing portraits is also emphasized. Additionally, selecting the right lenses and guiding the subject into flattering poses are vital to achieving the desired outcome. Furthermore, the chapter highlights the photographer's duty to direct their subjects and ensure their comfort throughout the session. By focusing on these integral aspects of portraiture, photographers can create images that genuinely represent the uniqueness and spirit of the people they photograph, leading to captivating and powerful portraits.

Chapter 7 - Business

  • Developing your unique photographic style: Learn how to find your artistic voice and stand out from the crowd.
  • Embracing downtime: Understand the importance of taking breaks to nurture your creativity and cultivate inspiration.
  • Balancing artistry and commercial opportunities: Discover how to pursue your passion while maximizing your earning potential.
  • Building a strong personal brand: Learn the value of establishing yourself as an artist and leveraging your brand for increased success.
  • Effectively pricing your services: Gain insights into how to confidently set your rates and negotiate with clients.
  • Navigating client negotiations: Understand the art of compromise and find ways to meet clients' needs while maintaining your artistic integrity.
  • Establishing a community: Learn the importance of forming connections and building a network of supporters and collaborators.
  • Investing in your art and yourself: Discover how to use your resources to grow your career and create a sustainable future in photography.
  • Adapting to change and relearning: Be open to new ideas and techniques, and embrace the ongoing process of growth and development in your craft.
  • Leveraging social media and digital platforms: Understand how to use online tools to showcase your work, engage with your audience, and grow your business.
  • Focusing on your craft and creativity: Learn how to prioritize your artistic vision and stay true to your passion, even as you navigate the challenges of a professional photography career.

Assignments & Commissions

Some chapters conclude with assignments, commissions, or a combination of both. These self-initiated projects and tasks are designed for photographers who wish to hone their skills and push the boundaries of their creativity. By regularly undertaking these assignments, photographers have the opportunity to explore various subjects, techniques, and styles, fostering significant artistic growth.

Personal projects not only motivate photographers to venture beyond their comfort zones but also help them gain a deeper understanding of their distinct artistic voice. Embracing the notion of commissions and assignments allows photographers to consistently challenge themselves, resulting in an evolving and diverse portfolio. Ultimately, this approach cultivates a versatile and adaptable skill set that contributes to their ongoing development as artists.

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